Introduction to Pay Per Click - ADS
Pay Per Click (PPC) advertising is a digital marketing model that allows businesses to promote their products or services through paid ads displayed on search engines and social media platforms.
How Does PPC Work?When a user searches for a keyword related to a business, ads related to that keyword may appear at the top or bottom of the search engine results page (SERP). Advertisers bid on specific keywords, and the amount they are willing to pay per click determines their ad placement.
Types of PPC Ads- Search Ads
- Display Ads
- Social Media Ads
- Shopping Ads